Our client, a Canadian Power Utility, sought to leverage its Fiber assets to create a new type of Fiber-based network provider.
Mattcla Group Inc is working closely with the Client's C- Suite to build and execute the Market Assessment, Go-To-Market, and Brand for the new organization in 2022.
Market Assessment, Competitive scan, and Product Strategy
GTM and Revenue Plan leadership and execution
Brand ideation, strategy, and agency engagement
Building and implementing a world-class sales, marketing, and Client Success Team from scratch, and supported by a digital toolset, to ensure a differentiated client experience like no other in the Canadian Market.