Fractional CMO Services

Modern growth requires more than marketing tactics, it requires strategic alignment between positioning, messaging, demand generation, digital, brand, and revenue.

Many companies stall in their scale journey not because of product weakness, but because their go-to-market narrative, demand engine, and buyer journey fail to convert.

Mattcla Group’s Fractional CMO Services provide experienced, hands-on marketing leadership without the delay or cost of a full-time hire. We embed within your business to clarify positioning, refine brand and messaging, activate demand, and align sales and marketing to drive measurable outcomes.

Unlike traditional agencies or consultants, we work as operators, building systems, coaching teams, managing vendors, and executing toward revenue.

Strategic Positioning & Narrative

Problem: Product and vision are strong, but positioning lacks precision and messaging doesn’t convert.

Mattcla Approach: We clarify ICP, sharpen narrative and messaging, and align teams around a compelling value story.

Artifacts:

Positioning & Messaging Guide
ICP + Value Proposition Map
Narrative + Storyline Brief

Pricing: Fixed-fee sprint; optional retainer for execution.

Demand Generation and Funnel Design

Problem: Inconsistent pipeline, low inbound contribution, or unclear attribution of marketing to revenue.

Mattcla Approach: We design and activate a structured demand engine with defined funnel stages, KPIs, and channels.

Artifacts:

Demand Strategy + Channel Plan
Full-Funnel KPI Model
Campaign + Content Plan

Pricing: Fractional retainer or milestone-based project.

Brand and Digital Execution

Problem: Brand, web, or digital performance doesn’t reflect the company’s value or buyer expectations.

Mattcla Approach: We assess brand and digital footprint, refresh narrative, and manage creative/digital partners to execute.

Artifacts:

Brand Refresh Brief
Digital Audit + Roadmap
Creative/Web Production Briefs

Pricing: Hybrid model (fractional leadership + fixed deliverables).

Sales + Marketing Alignment & RevOps

Problem: Definitions, hand-offs, KPIs, and systems are misaligned, leading to friction and poor conversion.

Mattcla Approach: We align revenue teams, unify funnel definitions, and integrate RevOps for visibility and predictability.

Artifacts:

Alignment + GTM Cadence Charter
Shared KPI Dashboard
Funnel Definitions + Hand-off Playbook

Pricing: Fractional retainer with optional RevOps tooling support.

We invite you to contact us to discuss your objectives, requirements, challenges and opportunities.

Your initial consultation is FREE and you will receive a written summary of our recommendations to help your business.

Let's start a conversation about how Mattcla Group can help you transform and grow your business, develop your leadership skills, engage leaders and teams, to achieve your desired outcomes.

We look forward to enabling your success!

Piero Fusco

Principal, Mattcla Group

(416) 882-1627